A STUDY ON BRAND PREFERENCE OF SOFT DRINKS AMONG YOUTH WITH REFERENCE TO THANJAVUR CITY

In the present study, the impact on brand preference of soft drinks and factor determining the brand preference is studied. The study on brand preference was necessary; there are many soft drink brands available in the market such as Coca cola, Pepsi, Sprite, Fanta, Limca, Thums up. In current scenario, where the competition is tough, consumer choose brand according to their preference. Even though traditional and homemade drinks will always remain popular, packaged beverages are gaining traction with Indian consumers who are frequently reaching for their more convenient to consume counterparts-softdrink

Anthropomorphism in Paambugal Novel

Literature is the form which is formed or created on the theme of own life experiences and social experiences from time to time. They move the events from one period to the next and the literature travels along with them. The Historical events are one among them. The short novel "PAAMBUGAL" was written based on the event that took place in the 20th century. Techniques of storytelling is studied in terms of story analytic methods and historical methods. It is found that anthropomorphism of Tamil literature differs from that of Western theory. It is inferred that, though anthropomorphism technique is used but not fulfilled in the text

A STUDY ON RATIO ANALYSIS TOWARDS SAIL AT SALEM

Finance is that the life blood of business. It’s justly termed because the science ofmoney. Finance is incredibly essential for the sleek running of the business.The main aim money analysis is that the higher understanding of aims position and performance. In alternative words, it's meant to own assessment financial analysis refers to the method of crucial money strength and weakness of firm by establishing strategic relationship between the things of thbalance sheet, profit and loss account and alternative operative information